Menstruation, the most natural bio-physiological phenomenon in a woman’s life cycle, is considered dirty and impure throughout India. This is reflected in the way the entire concept of Menstrual Hygiene gets handled. The shame, secrecy, lack of access to clean pads or toilet facilities further adds to the challenges.

The implications are deeper and more pervasive than any statistic can attempt to portray. Issues such as lack of awareness, lack of access, and unaffordability force approximately 3​00 million women to rely on old rags, plastic, sand, and ash to address their sanitation needs during their menstrual cycle.

Reproductive Tract Infections are 70% more likely in women who use unhygienic materials during their periods. Currently, only 18% of women in India use sanitary napkins to manage their menses. Some of the most detrimental implications of the current menstrual hygiene state in India affect both education and livelihood.

In India, adolescent girls (age 12-18) miss five school days in a month due to menstruation. Around 20% of these girls actually drop out of school after they begin menstruating. This hinders one-quarter of the next generation of India's female population from pursuing higher education. Similarly, women in rural India are forced to miss roughly four working days a month resulting in forty-eight days of lost income in a single year. The ramifications of this loss manifest themselves in everything from food availability to health and the larger space of women empowerment.



of all reproductive diseases are caused by poor menstrual hygiene.


of Indian women believe that menstruation is a disease


of women feel schools lack adequate facilities for girls to change and dispose of sanitary pads off.


of women felt their office needed better cleanliness and facilities to change and dispose of sanitary pads in toilets


Promise Charitable Trust works to establish the reach of the affordable sanitary napkin in different parts of India. We establish a sanitary napkin manufacturing unit in the community which is driven by the local women. They produce high quality affordable sanitary napkin.

The women take ownership to run the unit. They design the strategy for production. This unit makes the women socially and economically empowered at the community level, they openly discuss menstruation hygiene management at the community level.

PROMISE endeavors break the silence around the issue of Menstrual Hygiene and provide services and guidance to all stakeholders, especially young and older women. The idea is that something as natural as Menstruation does not become a thing of shame, women have access to clean pads, know how to use, and dispose of them, while the community and institutional systems are sensitized and support them in this process.  One of the specific inputs PROMISE provides is to empower women, as well as local communities, by establishing a sanitary napkin production unit that will provide sustainable livelihoods while simultaneously increasing health and hygiene in accordance with Govt. of India’s Swachh Bharat Program. Apart from the provisioning of sanitary pads, PROMISE believes strongly in building an eco-system normalizing menstruation, removing the stigma around it, and in the building of appropriate support systems, can go a long way in addressing deep-seated behaviors that have very negative impacts on the lives of young and old women.

The Naaree Mission

Only a small percentage of women in India can afford hygienic feminine hygiene pads. Our aim is to improve women’s lives by offering expertly designed, affordable, clean, top quality products…


Naaree products serve a twofold purpose: Young women remain in school or can work throughout the month empowering the promise of their futures. Second, through the sales of our products and charitable donations to our nonprofit, we provide feminine hygiene pads to young, Indian women coming out of dire situations.

Interested in Rural Marketing of Low-Cost Sanitary Napkins 

India is a land of diversity and about 70% of the Indian population lives in villages. These villages contribute to the economic development of the nation through the production of food grains, vegetables, fruits, etc. The export of these agricultural commodities results in the generation of capital and earnings of foreign exchange. There are 600,000 villages in India. 25% of all villages account for 65% of the total rural population. So we can contact 65% of 680 million or 700 million population by simply contacting 150000 villages – which shows the huge potential of this market.

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